What do you want for Christmas? Chances are you’ll be dissapointed. Here’s an alternative Christmas message from Steve McKevitt.
‘Having spent several years working within the grubby wheels of the marketing machine at senior executive level, the author has especially telling insights into how advertising and marketing attempts to sway us from one product towards another, near identical one. Read this before you shell out for a new, ever-so slightly shinier mobile phone or pay a premium for anything that goes out of its way to convince you how ‘ethical’ it is.’
– Time Out, Book of the Week.