How Advertising Works on the Brain

Steve McKevitt reads a passage from his book Everything Now that illustrates how advertising takes over your brain.

More on Everything Now:
http://everythingnowbook.wordpress.com/

Everything Now Reissue

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The McKevitt Christmas Message

Santa

What do you want for Christmas? Chances are you’ll be dissapointed. Here’s an alternative Christmas message from Steve McKevitt.

‘Having spent several years working within the grubby wheels of the marketing machine at senior executive level, the author has especially telling insights into how advertising and marketing attempts to sway us from one product towards another, near identical one. Read this before you shell out for a new, ever-so slightly shinier mobile phone or pay a premium for anything that goes out of its way to convince you how ‘ethical’ it is.’
Time Out, Book of the Week.

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Everything Now – First Reviews

The first round of reviews are in for Everything Now:

‘The author has especially telling insights into how advertising and marketing attempts to sway us from one product towards another, near identical one. Read this before you shell out for a new, ever-so slightly shinier mobile phone or pay a premium for anything that goes out of its way to convince you how ‘ethical’ it is.’ – Time Out, Book of the Week.

‘Combines detailed research with entertaining anecdotes. Optimistic and uplifting, Everything Now quietly, but firmly, invites you to take a fresh look around yourself.’ – 4/5 – The Sun

‘Explains why we are better fed, educated entertained and longer-lived than ever before, but not happier.’ – The Sunday Times

“Steve McKevitt explains why having everything we want has fed our appetite for destruction.’ – Yorkshire Post

‘A clear-eyed and very readable dissection of the bind we find ourselves in today.’ – The Crack

‘In 21st century Britain, we are healthier, better fed, educated and entertained – yet there is a nagging suspicion we are more discontent than ever. – The Selby Times

‘If you’ve found yourself questioning why we have, need or want so much stuff, Steve McKevitt’s Everything Now gives us many credible, well-researched reasons as to why.’ – Dig Review

‘An opinion that is proving popular’ – Goole Courier

‘It has tapped into a growing vein that something somehow is not quite as it should be.’ –Sheffield Star

‘McKevitt’s brilliant and persuasive book highlights the gaping void in Western society, ironically created by its own success. All our needs are now met, leaving us to focus on our ever-changing, and ultimately unsatisfying, wants.’ – David Bolchover – Author of The 90 Minute Manager

‘If stuff made us happy, we’d be the happiest people in history. Everything Now explains why we’re not.’ – David Hepworth, Word